Merry Christmas and a Happy New Year from SSG
13 January 2026
The end of the year always gives us a natural pause, an opportunity to stop and reflect on what has been and set new goals. 2025 has really offered rapid changes that have affected our surrounding world and our clients’ everyday lives in different ways.
When things are moving fast, we need to focus on what we can actually influence: our way forward, our relationships and our ambitions.
During the year, SSG has taken clearer steps towards creating even safer and more sustainable workplaces across Europe. For us, internationalisation is not just an investment - it is a way of building resilience. We are all more stable when we share knowledge, ideas and competences across borders. Working together.
At the same time, I would like to remind you that Christmas is not about strategies or plans, but about something much simpler: to show appreciation. I would therefore like to thank you very much. Thank you for following us, challenging us, trusting us and sharing our everyday life at your workplaces.
As we enter a new year, we do so with a sense of opportunity. I wish you a peaceful Christmas and a new year full of hope, development and the courage to think bigger - both at home and in the world.
With kind regards ,
Pål Bakken, CEO of SSG